Design Instructors vs. Freelance Graphic Design

When I was in design school I always felt like the ultimate goal was to graduate and land a great job at an ad agency or newspaper. A few days ago I got to thinking about this and my initial thought was ‘why’? Why did I feel so pressured to jet out of school and immediately find a job where I’d have to dress up everyday (ew). Then it hit me, my instructors.

I always knew I wanted to freelance/run my own business. My mom and a few relatives had businesses of their own and I always admired them. After graduating from college (the first time around) with a degree in Advertising, I did what I thought I was supposed to and ran out and tried to find a great job in my field. I’m well educated, eager and highly motivated (I thought to myself) surely this won’t be hard! I was wrong, dead wrong. I quickly found out that “entry level” creative positions in an advertising agency require at least 3-5 years of experience. I wasn’t getting any interviews, no bites, nothing. I sent out hundreds of resumes to various agencies and businesses with in house advertising positions. Nothing. I had to start applying to any old job because I had to pay bills and I took a labor job watering plants in office buildings while I continued to look for work in my field. Eventually I knew I’d need more experience and knowledge in graphic design to get the jobs I wanted.

I went back to school for graphic design with high hopes. I loved my classes and even started freelancing a little in school, taking cheap projects creating flyers and whatnot. Here I started to realize that, while the freelance projects I was working on weren’t anything to write home about, I loved the whole freelancing process. I expressed this to some of my instructors, who were also freelance designers and teaching on the side. Some of their responses were very positive but some had many negative things to say. This was discouraging. They made it sound like working for yourself was just too hard and most people can’t hack it, especially young designers. I believed this and went back to gunning for more conventional graphic design positions.

Maybe these instructors were trying to stress the importance of getting more experience working for someone else right out of school. I agree that this is a good step in the freelance direction but I know many you designers that have successful freelance business never having worked for “the man.”

In Conclusion:

Having some industry experience is important, that’s why internships and making contacts in the graphic design field is so important, but should young designers be discouraged to freelance before working in the industry? Is getting that experience always best while you put your dreams on the back burner?