Relax Riesling

Throughout my graphic design career, both as an in house designer and freelance designer, I’ve found that the simplest graphic design solutions are usually the best. I love this philosophy and when I design I always keep this in mind and get excited when I come across products that embody this concept.

I like to have a glass of wine from time to time with dinner or while hanging out with friends, but I absolutely do not consider myself a wine aficionado and am often swayed by the label design for what wine to purchase. Being a graphic designer, I think I’m more prone to folding to cool packaging and labels.

Relax Rieslings label and packaging embodies simple graphic design solutions and the design really conveys the tone of the brand. I love simple design such as this, and by the way, the wine is very tasty.

Great package design, can you resist?

It’s happened to all of us. Say you’re strolling through the isles of your average grocery/whatever you need store (for me it’s Target) and bam! The packaging of an ordinary item catches your eye. Candy covered peanuts aren’t on your grocery list, but man look at that packaging! So clever and creative that whatever the product is it must be amazing. This happens to me more often then I’d like to admit. I don’t like to be too easily swayed by something as trivial as packaging, but what some consumers might over look, I gravitate too. The “wine juice boxes” below are a recent purchase that was motivated by the package design and novelty.

Just look at them! They’re adorable, and while the wine inside isn’t actually all that good, I was willing to suck it down. That’s the power of great package design. I find myself falling pray to great packaging often, especially beer, candy and other food items. The world is so saturated with stuff, stuff we dont really need, and companies know this so they have to strive harder to make their products more appealing to consumers to stay alive. As I mentioned before, the wine tasted like crap, but the boxes are so cute that I bought them, spent time photographing them, editing the images and uploading then to this blog post. In the end I’ve not only purchased this product, but promoted it!

That’s great package design.

Feels like the first time

Finally! While this is not my first attempt at blogging, this is my first attempt at taking blogging seriously. I have an idea for the direction of this blog, but who knows how it will turn out. With most creative ideas of mine, they usually take on a mind of their own. I want this blog to be informative and fun. I recently started my freelance career and have learned a lot from other bloggers and feel obligated to share my experiences with other freelance graphic designers that are just starting out as well and to impart what I’ve learned over the last few months about freelancing and the graphic design industry.

So stay tuned! I’m still getting this page setup with my graphic design portfolio as well and that will probably be my main focus for now. I’d like for this website to serve as a blog and online precense for myself.  Thanks for stopping by!