I’ve been trying to become proficient in HTML/CSS for a few years now. Time and frustration usually got in the way, but I’ve made strides in my adventure to learn these languages in the past few months. I’ve done tutorials, analyzed sites I like with Firebug and offered to take on pro bono web design and development projects to further my knowledge. What spurred this quest? Quotes like this:

“A designer who does not write markup and css is not designing for the web, but drawing pictures.”

— Andy Rutledge (2011)

I’ve been hearing this for years. A person who considers themselves a web designer should be able to code their designs. I started learning code because I heard this everywhere. Look at the postings for graphic designers on chances are they will be expected to have expert knowledge in InDesign, Illustrator, Photoshop, Flash, Dreamweaver, HTML, CSS, Javascript, PHP, C#…the list goes on (maybe I exaggerated, but you get the idea). News flash employers, this isn’t the a job posting for a graphic designer or even a developer. Why not seek out employees that are experts in their chosen fields of development and graphic design, instead of one person who is mediocre at all the qualifications you seek? I thought to myself, ‘well, I can’t just be a good designer, I have to learn code in order to eat too!’ This isn’t the case. The current company I’m contracting for has a team of developers and a smaller team of graphic designers and they understand that the project will fail if they don’t have people working in positions that fit their skill set.  Companies looking for graphic design “ninja” with a working knowledge of a million coding languages is either cutting corners or out of the loop about how a design TEAM should function.

I’m ranting a little but my point is a graphic designer/web designer might benefit themselves from being at least knowledgeable of html/css, but we shouldn’t be expected to be able to code a 40 screen e-commerce site. That being said, since I’ve started learning how to code, I’ve found that I really enjoy it and being able to code will help make my transition away from print and into web design. That’s just me, it’s not for everyone. If you’re happy and making a living not relying on HTML/CSS knowledge, more power to you! Partner with a developer you trust and the sky is the limit.

Conclusion

My point here is to not get discouraged if you pride yourself on being strictly a graphic designer. There are still companies out there that are looking for graphic/web designers to just design. However it never hurts to learn something new. Never limit yourself.

Check out these articles/the inspiration for this post/rant:

http://ignorethecode.net/blog/2009/03/10/designers-are-not-programmers/
http://intenseminimalism.com/2011/designers-shouldnt-code-the-digital-duo/

Often times, we graphic designers will be handed a project to design with the knowledge that once that design is complete we may never lay eyes on the finished product. This especially applies for freelance graphic designers, if you aren’t handling the printing process for a client, chances are you won’t see the final piece unless it’s for a publication you can get your hands on or for a big campaign. I work with small to medium sized businesses so once I’ve designed their business card, brochure or letterhead, I send it to the company for them to print as they see fit without my involvement. I often ask for them to send a finished copy of what I’ve done with either their payment or out of the kindness or their own hearts, and most clients usually oblige me, but not always. What am I getting at here? Sometimes you don’t have to ask clients for a copy of the finished product because it will pop-up when you least expect it.

Hockey isn’t too popular around where I’m from, even-though the weather here tends to drop below freezing more times than I’d like to think about during the personally uninspiring graphic design season of winter. Ice hockey just isn’t a sport many Hoosiers gravitate towards. I, however, love the sport (maybe it’s all the fighting and angst) so when a beloved client of mine asked me to design a dasher board for his companies that would be displayed around the Indiana Ice hockey rink during home games, I jumped at the opportunity. He owns two companies in the Indianapolis area so he needed two designs. I created them, got the design approved and that was that. Until last night when I actually went to an Ice game, and saw the dasher boards I had designed in the real world! To be honest, I’d forgotten about this project and didn’t realize I might see them until I actually ran into my client at the game. Needless to say I was quite please with the results and very excited that my work, albeit very simple, was being seen by a large crowd of people (The photo you see here was taken with my trusty iPhone 4, but isn’t the greatest quality due to our position in the stands). The other dasher board I designed was located on the opposite side of the rink on the side we were sitting on.

Conclusion

Always attempt to get a copy of your work for your portfolio and be on the lookout for your designs in the real world. Be proud of your work and always remember it’s not just you admiring your design, hundreds and thousands of people might be admiring it too!

I’ve been working an on-site freelance gig and it turns out that the company I’ve been working for wants me to stay on, full-time, and I’ve accepted the job (hence why I haven’t blogged for over a month). I keep going back to a quote in Michelle Goodman’s fantastic book, My So Called Freelance Life:

“Know this: Taking a temporary trip back to the cube doesn’t mean you’re a freelancing failure. Instead, it can mean you’re taking care of yourself…”

Right now, these are words to live by for me. Honestly, I’ve been feeling like a huge sell out lately. I’m back to doing something I vowed wasn’t possible anymore, working in a office for someone else. But like the quote says, I have to take care of myself, and for me that’s financially and mentally. When I started freelancing, I didn’t have the obligatory six months worth of money saved for bills and groceries. In reality, who ever does? I took the plunge and made a living, I got by. I took a big step and was able to buy a house with my partner. Living in a two income household really helped my freelancing success but hosues are expensive and the debt started to mount. That is my main reason for taking this job and jumping back into the cube, money. I need to pay off some debt and since freelancing doesn’t yeild a steady paycheck (usually) so I thought it was in my best interest, and the interest of my mental health that I bite the bullet and do what I have to do. Taking care of your family and not having debt collectors calling round the clock is important, and sometimes putting a dream on hold to get your debt and bank account squared away is justified.

Conclusion

I plan to continue freelancing while I’m working full-time, and I’m looking forward to adding more quality work to my portfolio. I really like my coworkers and I feel like I’m going to make some great friends and contacts while working with this company. Many or my coworkers freelance on the side too and I know I can learn a lot from them. I’m starting to look at my situation in a more positive light. If you find yourself in my situation, do what you need to do to pay your bills and take care of your responsibilities and yourself. There’s no shame in going back to the cubicle if life demands it.

Here in the Midwest, the seasons are changing. A welcoming chill in the air is creeping across the fields and the anticipation of the leaves changing is at an all-time high. We’ve had a particularly unbearable summer so folks around here are excited to see the summer sun secede to the brisk feel of fall. This got me thinking. What is the most creative season to be a graphic designer? This is of course a matter of opinion among designers. For me, it’s obviously fall. The colors are inspiring and the drop in temperatures make it more possible to enjoy the weather and draw inspiration from it. Nature is a fantastic source of inspiration for designers. Taking a moment to get away from the computer and enjoying a popular hobby of creatives, like going on a walk or bike ride, is a great way to recharge your creative juices. For me, the falling red and orange leaves during the autumn season make it the best time to draw inspiration from nature. It also probably doesn’t hurt that I love Halloween.

Your turn!

What season do you find yourself the most creative? Whether you enjoy the muted color palette of winter, or the freshness of spring I believe that every designer has a season where they find themselves the most creative.

Being a freelance graphic designer affords you the opportunity to only work with the best clients, on the best projects and for the best money out there. That’s the idea anyway, but if you’re just starting out, chances are you’re going to take on some less than glamorous projects to make ends meet and to make yourself more well known as a freelance graphic designer.  Sure, designing a website for a local mold removal company might seem like a less than special task, but with the right mind set and inspiration, it’s possible.

Here are 5 tips to staying creatively inspired:

1. Take a break
Seems a little counter productive but getting up and away from the computer can sometimes lead to the most inspired designs. If you’re feeling frustrated with a project, get up and take a break. Do the dishes, take the dog for a short walk, play the guitar (this is a personal favorite). Taking a breather and revisiting a project a few minutes later makes all the difference in the world and helps give a fresh take on the the task at hand even if you’re only away for 10 minutes.

2. Get Outside
It’s cold a dreary here right now, but one snowy day I decided to get out and take a few photos of the snow covered trees and out buildings in my backyard. It felt great to take advantage of what some would say is “crappy weather” and use it as a source of inspiration. If you’re feeling creatively stifled, take a walk, sit on your porch with a cup of coffee and draw in inspiration from nature.

3. Read Design Blogs
Draw inspiration from others by reading/subscribing to graphic design blogs. Actively read and comment on design blogs. Any serious blog has an RSS Feed, so there’s really no reason not to be up on what’s happening in the graphic design community. Seeing what other designers are up to can open up new doors to your creativity.

Here are a few blogs I love:

Cmd Shift Design
The Design O’Blog
Grace Smith
Spoon Graphics Blog
CSS-Tricks
Smashing Magazine

4. The Oatmeal

I recently came across this site and spent a good hour LOLing at just about everything on this site. Humor aside, The Oatmeal is very well designed and will spark your creativity whether your an illustrator or a web designer, all while giving you a good laugh.

5. Sketch Sketch Sketch

This really goes without saying but I’ve met some designers that rarely open a sketchbook so it’s worth bringing up. You should always sketch out ideas before starting a project but sketching as a leisure activity can put down ideas that you can use in the future. It’s also fun and can generate ideas for the projects you have coming up. So, grab that Moleskine and get sketching!

Speaking of Moleskines, this site showcases amazing Moleskine art that will get those creative juices flowing.

In Conclusion:

Inspiration really is everywhere. The tips above are what works for me and is a great start to getting the creative juices flowing and will reopen your creative mind.

When I first started freelancing/working from home my first concern was my uninhibited coffee intake. Is a pot of coffee an acceptable serving size for one person? My second concern, and possibly more imporant than coffee related issues, was my productivity. If I have a project to complete or a task on a tight deadline, 99% of the time I can get what I need to done in a timely fashion. I was worried about the 1% that I get distracted and find excuses to procrastinate. I knew I couldn’t be the only designer to be bitten by the procrastination bug occassionally so I started reading other great design blogs like Blog.Spoongraphics.com and cmdshiftdesign.com that delve into how to be productive and the day to day “schedules” of graphic designers.  I loved reading these blog posts when I was first starting out so here are my day to day graphic design operations:

• I rise around 7:30 or 8:00, depending on my schedule for the day, and I get ready, grab myself a cup of coffee (yes, I set my coffee maker so it brews the sweet nectar I thrive on before I’m even awake) and I seat myself at my desk infront of my iMac and start reading e-mails. Sometimes I check my e-mails on my phone before I even leave my bed. Obsessive? I call it prepared.

• After checking/returning e-mails I start working on projects. Exciting right?

• Around 11:00 or 12:00 I grab something to eat and usually have lunch at my desk. I would recommend taking a break for lunch, maybe checking Twitter or Facebook, or watching some TV. Sometimes I walk my doggie or take a minute to clean or workout. I find that getting away from your desk a few times through out the day helps productivity and fights off burnout.

• When 2:30 or 3:00 rolls around I warm up what’s left of my morning coffee for a much needed pick me up. By this time I have an idea how my next day will look so I start to compile my to do list. Thank you Evernote.

• I usually try to quit working around 4:00 or 5:00 PM. At this time I switch to working on personal projects, like this very website, or reading design related books or blogs.

• By 6:00 I can’t stare at a computer screen anymore and usually make dinner or go out with friends. I still check e-mails through out the evening (not something I encourage) because I like to stay on top of things at all times. I really like to know what I’m going to be doing the next day.

Of course, there are days where this schedule is all out of wack, but that’s the beauty of being able to make your own schedule, and that’s one of the reason I really love what I do. There are times I work on the weekends but that’s in rare cases. I think having set hours (at least as far as your clients know) is a healthy way to balance your work life and your free time.

Establishing a relatively set schedule is a great way to improve your productivity.

I just started reading this book, and so far I love it.  Chris Coyier and Jeff Starr have done a great job compiling WordPress information that is both useful and applicable. I plan to do a full on review once I’ve finished reading, but I’m pretty sure I can safely recommend it now.

Find out more information about this book here.

Happy New Year everyone! I hope 2010 treats everyone well. I have a few goals I want to reach 2010 (refuse to use the word resolution) pertaining to my graphic design business. One being, striving for more stable clients, i.e. agencies and larger companies. I love working with small businesses but sometimes they’re flaky and I think I can better myself as a business person if I start working with larger companies.

That’s just one of my goals, what’s one of yours?

It’s happened to all of us. Say you’re strolling through the isles of your average grocery/whatever you need store (for me it’s Target) and bam! The packaging of an ordinary item catches your eye. Candy covered peanuts aren’t on your grocery list, but man look at that packaging! So clever and creative that whatever the product is it must be amazing. This happens to me more often then I’d like to admit. I don’t like to be too easily swayed by something as trivial as packaging, but what some consumers might over look, I gravitate too. The “wine juice boxes” below are a recent purchase that was motivated by the package design and novelty.

Just look at them! They’re adorable, and while the wine inside isn’t actually all that good, I was willing to suck it down. That’s the power of great package design. I find myself falling pray to great packaging often, especially beer, candy and other food items. The world is so saturated with stuff, stuff we dont really need, and companies know this so they have to strive harder to make their products more appealing to consumers to stay alive. As I mentioned before, the wine tasted like crap, but the boxes are so cute that I bought them, spent time photographing them, editing the images and uploading then to this blog post. In the end I’ve not only purchased this product, but promoted it!

That’s great package design.

WordPress is a pretty amazing CMS. I pretty much work with it daily on the website I help maintain so I’m pretty familiar with its functionality and power. Which got me to thinking how it compares with other content management systems like Joomla or Expression. I recently worked with  a development company that uses Expression exclusively when a CMS is needed for a site, and I’m curious how it stacks up against WordPress.  Not to put WordPress on a pedistal, but this site is powered by it and I personally love it. Just a quick thought (possible blog post topic for the future) before I call it quits for evening. Have a great weekend!