Recently, I was tasked with taking an existing client email and making it responsive. Since this was my first foray into the hardcore responsive realm, I jumped all over this like an eager little squirrel. Many cups of coffee, gray hairs and tears later, I realized this task was fruitless and called Time of Death on the project. With many hours already sunk into this project and a deadline well in the past, it was the general consensus that starting this bad boy from scratch was the right way to go, so we carried on in this direction. Luckily, the client was receptive to this, understanding that we could provide a better solution with this approach.
I’m currently taking charge on this project and it’s going 150% better than the first go around. Why? PLANNING FOR RESPONSIVE DESIGN. Taking an old email with fixed widths, random images and multiple columns and making it responsive is HARD. Plain and simple. I didn’t have a ton of time to sink into the all important planning stage, but the fact that there is any time for this at all is crucial. I sketched, I took notes (that resemble the ramblings of a mental patient) and consulted the expertise of colleagues who are far more experienced than me with responsive email design.
So what the hell is responsive design? Here are some resources that will help:
Bottomline kids, plan your responsive email designs. You’ll save yourself a ton of heartache and time. You’re welcome.