Seasonal Holiday Graphic Design Marketing: Make Your Own Holiday Cards
Tis the season to get creative with your freelance business marketing tactics. You’re probably planning on sending out holiday cards to friends and family anyway, why not send some out to your valued clients. Chances are your small business clients are sending cards out taking the opportunity to remind their valued customers about their business, so take the opportunity to do so yourself. A package of 14 holiday cards are, at most, ten dollars. Throw a few business cards in with your cards and you have a seasonal marketing tool that your clients are sure to appreciate. Better yet, design your own holiday cards or postcards to really make an impact on your clients. Creating a custom marketing piece to send to clients can jump-start the process of starting a new project and help remind your clients of that graphic design project they’ve had on the back-burner for the last few months.
If you have the time and money, create your own custom holiday cards to send to your valued clients. If your tight on time and money, purchase a cheap (but pretty) package of prefab holiday cards, throw a few business cards in with them and send them on their way. Remember to keep your greeting cards fairly holiday unspecific. Most of your clients may celebrate Christmas, but you can never be sure. In the freelance business, you can never assume anything, so keep your holiday card as generic as possible to avoid offending a valued client.