Freelance Dilemma of Putting Your Eggs in One Basket

Freelancing Eggs in a basketWhen you first start freelancing, it will be tempting to put all of your proverbial freelance eggs into one basket. The temptation to find a client that will consistently feed you work is what we all want as freelance graphic designers, web developers and writers. I encourage this wholeheartedly but don’t rely on just one client as your main source of income, no matter how tasty the deal. This will set you up for failure every time, just take it from Michelle Goodman, the successful freelance writer and writer of the fantastic book My So-Called Freelance Life. In this book she explains how she worked for one company for an extended period of time when all of the sudden, that company folded, leaving her high and dry with no clients or income. She saw this as an opportunity and only excelled from there, finding new clients and building her business the smart way. Having a handful of clients to rely on for your income is a safe way to run your business.

I’ll be honest, this happened to me recently. At first I was afraid. This client wasn’t the only one I had but they did provide me with consistent income and I’d gotten comfortable, too comfortable. Since I lost this client, I’ve really been hustling and have more leads now than ever before. I do believe that this happening was a blessing in disguise.

In Conclusion:

Always have a backup plan. Having a handful of clients is always better than having just one so if one client falls off the face of the planet, you’re not totally screwed (for lack of a better word). I also suggest keeping your name in various temp agency databases. Aquent and Artisan are good places to start but they are two of the larger job placement agencies that cater to creative professionals, meaning lots and lots of competition. There may be smaller, more local job placement agencies in your city that could be more beneficial in getting you work quickly. Bottom line, always have many alternatives available when business is slow or dwindling, this is the safest way to go!