Relax Riesling
Throughout my graphic design career, both as an in house designer and freelance designer, I’ve found that the simplest graphic design solutions are usually the best. I love this philosophy and when I design I always keep this in mind and get excited when I come across products that embody this concept.
I like to have a glass of wine from time to time with dinner or while hanging out with friends, but I absolutely do not consider myself a wine aficionado and am often swayed by the label design for what wine to purchase. Being a graphic designer, I think I’m more prone to folding to cool packaging and labels.
Relax Rieslings label and packaging embodies simple graphic design solutions and the design really conveys the tone of the brand. I love simple design such as this, and by the way, the wine is very tasty.
I also buy things for the packaging, though I suppose most consumers do, even if designers do it more that most. But for some reason, I have never been able to take wine in modern packaging seriously. I’m not really a connoisseur, maybe it’s just that I equate wine with 18th century French country side.
BTW their font/typography used for “chill & unwind” on their site reminds me a little too much of Vitamin Water.
Thanks for the comment, Yana! I guess if a wine label is more modern, I’m more inclined to go for it as opposed to a fancy old style label because I can identify with the simple, fresh look of the contemporary design. It’s less intimidating to me. You’re right about the font on their site, it’s very similar to Vitamin Water…which is a beverage and package design I also enjoy.