It’s happened to all of us. Say you’re strolling through the isles of your average grocery/whatever you need store (for me it’s Target) and bam! The packaging of an ordinary item catches your eye. Candy covered peanuts aren’t on your grocery list, but man look at that packaging! So clever and creative that whatever the product is it must be amazing. This happens to me more often then I’d like to admit. I don’t like to be too easily swayed by something as trivial as packaging, but what some consumers might over look, I gravitate too. The “wine juice boxes” below are a recent purchase that was motivated by the package design and novelty.

Just look at them! They’re adorable, and while the wine inside isn’t actually all that good, I was willing to suck it down. That’s the power of great package design. I find myself falling pray to great packaging often, especially beer, candy and other food items. The world is so saturated with stuff, stuff we dont really need, and companies know this so they have to strive harder to make their products more appealing to consumers to stay alive. As I mentioned before, the wine tasted like crap, but the boxes are so cute that I bought them, spent time photographing them, editing the images and uploading then to this blog post. In the end I’ve not only purchased this product, but promoted it!

That’s great package design.